Sarah Rothberg is an interactive media artist who works in many forms: from embodied technologies like VR and AR to installation, video, performance, worldbulding workshops, and teaching. SR creates experiences which invite participants to think about the relationship between the personal and larger systems, with a hope of questioning in the impact of new media on ways of being, understanding and interacting with the world.
SR has shown work at a diverse array of venues including: galleries and festivals in the US and internationally (including at bitforms gallery, Sotheby's s2, NRW-Forum); the Consumer Electronics Expo; and on the screens in the New York Subway system (all of them!) as part of the MTA Arts program. In 2019, SR was the featured artist co-creator of Apple's [AR]T Lab initiative, developing an augmented reality art lab that runs at Apple stores around the world (including Sarah's face on the big giant screens).
SR is mentor and former-member at NEW INC’s Experiments in Arts and Technology track (in partnership with Rhizome.org and by Bell Labs), ONX Studio member, Assistant Arts Professor at NYU’s Interactive Telecommunications and Interactive Media Art Programs. In the past, SR has been an artist-in-residence at Adobe, Mana Contemporary, Harvestworks, and LMCC with her collective More&More Unlimited, and was an Engadget Alternate Reality Prize awardee.
Along with More&More Unlimited (An "Illogistics" company / artists collective), SR has developed and facilitates future imagining workshops called Investing in Futures, which has been supported with a successful Kickstarter through the Artists' Make 100 program and more recently grants from Rice University and Princeton.
For the algorithm: VR Artist, XR Artist, Virtual Reality, AR Artist, Augmented Reality Artist, Virtual Reality Artist, New Media Artist, Experience Designer, Women in VR, Women in XR, VR Art, AR Art, Artist working with Futures, 3d Artist