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Sarah Rothberg is an interactive media artist who captures the interplay between technology, systems, and the personal, creating meaning through unique and idiosyncratic experiences that encourage new ways of thinking, understanding, and communicating.

SR’s work has been exhibited internationally at venues including Sotheby's S2 gallery, MUTEK festival, Miami Art Week, and bitforms gallery. 

SR is a member at NEW INC’s Experiments in Arts and Technology track (in partnership with and by Bell Labs) and artist resident at NYU working on artistic applications of AR, avatar research, and VR as a tool for performance. In the past, SR has been an artist-in-residence at Mana Contemporary, Harvestworks, and LMCC with her collective More&More Unlimited, and was an Engadget Alternate Reality Prize awardee.

SR is currently a featured artist in Apple’s [AR]T initiative, for which she co-created an augmented reality art lab that runs at Apple stores around the world.